landingpages
WMF Professional is the B2B brand with a wide range of coffee machines for commercial use. Ray Sono has been advising the client for several years on various projects, including the creation of several product landing pages for the launch of new coffee machine models.
Challenge
We have 3 testimonials for a new campaign but no campaign idea yet
We supported the campaign agency in the creation of a campaign idea, invented the claim and translated the idea into a microsite for the newly launched WMF 950S with information about the users of the machine and machine details.
3 users in their real environment and a campaign hero
The WMF 950S in use in a social media agency, a high-quality fitness center and an exclusive hotel, with the respective managing directors as testimonials. With these guidelines in mind, we designed the microsite for the WMF 950S with an equal emphasis on emotion and machine details. In the course of new product launches, we had created landing pages for two other machines in previous years.
Created 2020-2022 at Ray Sono
Fields of activity
l
Creative & Art Direction
l
Digital branding
l
Creative concept
l
Design system conception & creation
l
Service & product design
l
Motion design
My role
I held the role of Design Lead, responsible for the project-specific management of the design teams. In addition, I was deeply involved in the operational work – particularly in developing a modular design system, designing all screens, and partly contributing to the motion design. I acted as one of the main points of contact for both the client and external service providers, coordinating design requirements across all parties. Close collaboration with the development team ensured alignment throughout the process.
Campaign based microsite
WMF 950s – One of us
Divided into two parts, testimonial information and machine details.
Product landingpage
WMF 1300s
Experience technical machine features through moving images.
