financial report
Symrise develops, produces and distributes fragrances, flavorings and food ingredients, cosmetic base and active ingredients, functional ingredients and product solutions for improved sensory perception and nutrition. For their annual business report, accompanying stories are told and writers & photographers are sent to locations all over the world.
Challenge
Finds an adequate translation of the printed annual report into digital
This award-winning annual report was then created in close coordination between print and online to gain a seamless experience.
From a single mold
Using the design features of the print report as a basis, we found a suitable translation into digital, including the selective use of movement and videos.
Created 2019 at 3st
Fields of activity
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Project lead
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Creative & Art Direction
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Digital branding
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Creative concept
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Service & product design
My role
I held the role of Project Lead, responsible for both the organizational and content-related direction of the project. I developed the conceptual and visual foundation of the digital application in close collaboration with the team working on the related print publication. As the main point of contact for the client, I coordinated requirements and ensured their translation into the digital context. Close coordination with the development team ensured a consistent user experience.
