The Mercedes me portal is a digital platform that allows vehicle owners to manage their car's features and services online. It provides access to vehicle data, remote control functions, maintenance notifications, and the ability to schedule service appointments. Where can it develop in terms of concept and design?
Challenge
How could the Mercedes me portal work in 2-5 years?
After completing the Mercedes me portal, we focused on its potential further development, considering the sub-brands (Connect, Assist, Finance, Inspire, Move). Using personas, possible user journeys were envisioned and designed in a potential front-end scenario.
Think in personas, include current and possible future predictive data
Based on 3 personas, we devised three journeys (sales, service, mobility) and visualized them in a motion prototype. This served as a presentation within the Mercedes-Benz management circle.
Created 2016 at Scholz&Volkmer
Fields of activity
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Creative & Art Direction
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Digital branding
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Creative concept
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Service & product design
My role
I held the role of Design Lead, with a strong focus on both visual design and conceptual development. A key part of the role was directing the motion design work in close alignment with the overall creative and content strategy.
Mercedes me
Vision
Mercedes-Benz customer journeys: overall, sales, service, mobility.
