configurator
Niessmann+Bischoff, a premium manufacturer of motorhomes, is known for its product innovation and quality, with notable personalities among its customers. The goal of the project was to relaunch the corporate product website, incorporating an integrated car configurator.
Challenge
Client: Create an 'Apple-like' product experience for my motorhomes
To meet this request, a new content and design concept was created. The extensive features of the vehicles were showcased through dynamic visuals.
Immersive product & stories experience
In addition to the product experience, a large storytelling section was created to foster brand loyalty, featuring well-known testimonials like Thomas D. Furthermore, a car configurator was launched, designed with the simple usability principles from the passenger car segment, which was completely new for the motorhome sector.
Created 2017 at 3st
Fields of activity
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Project lead
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Creative & Art Direction
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Digital branding
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Creative concept
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Service & product design
My roles
As Project Lead, I was responsible for both the organizational and content-related direction of the project. I developed the conceptual and visual framework of the new website and coordinated its implementation across all stakeholders. Acting as the main point of contact for the client and external partners – particularly in 3D and motion design – I ensured alignment across disciplines. Close collaboration with the technical team ensured consistency between design and functionality.
Corporate website & configurator
Niessmann+Bischoff motorhomes
This is a walk through the website with experiences in product, history and configurator.
