In a nutshell

Following my passion for digital design since 20 years now

My professional journey, however, began in a different field. I started my career as a financial assistant in a bank, working in private customer advisory services and securities trading. Finally, I left the world of Bull & Bear behind to pursue my true passion: Design.
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I moved to Mainz to study Communication & Media Design at the University of Applied Sciences, where I earned my degree – and where I still live today with my wife, our two daughters, and 🦴Cosmo.

Today, I work as Creative Director and Product & Service Designer at agency Ray Sono, where I support clients like Deutsche Bahn, WMF Professional and Telefónica in successfully navigating the digital transformation.
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In my role, I focus on several complementary aspects that depend on the nature and goals of each project. I design immersive, intuitive, and user-centered digital interfaces, products, and services while managing creative processes that shape holistic experiences. I also take on overarching creative leadership — aligning teams, stakeholders, and outcomes across disciplines. At the same time, I take care of technical and strategic tasks such as building and maintaining scalable design systems and leading design operations. My objective is to support my clients’ digital transformation through thoughtful design solutions — delivering innovative, sustainable, and consistently user-centered experiences.
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Over the years, I have held permanent positions at the following digital agencies and had the privilege to collaborate with various brands.